Developing iOS apps begins with clarity about the audience, the app's purpose, and the critical problem to solve in the initial release. A robust discovery phase helps define the MVP, select an appropriate architecture, and skip features that seem impressive on paper but don't enhance actual usage.

After the base is established, attention moves to UI behavior, speed, and reliability across different iPhone models and iOS versions. Uniform navigation flows, thoughtful state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scaling post‑App Store release.